Insights
In the fast-paced logistics world, technology is crucial. Companies that fail to adapt and streamline sales processes risk falling behind. For CEOs, CROs, and VPs of Sales, choosing the right platform is critical. Cargowise and Revenue Vessel have emerged as leaders, each serving different purposes.
Author:
Brian Li
Published on:
Sep 29, 2024
What is Cargowise?
Cargowise is a comprehensive logistics platform that has earned a reputation for managing complex supply chain operations. It is widely used by freight forwarders, 3PLs, and large logistics companies to streamline operations across air, ocean, and cross-border shipments. The platform’s capabilities extend from warehouse management to customs compliance, providing companies with an all-in-one solution to manage their logistics processes.
Cargowise Features and Integration
Cargowise features include transportation management, customs clearance, and warehouse solutions, among others. It’s a highly customizable platform, allowing for deep Cargowise integration into existing systems. However, the complexity that makes it powerful also makes it cumbersome for non-operational teams like sales.
How to integrate Cargowise with other platforms is a common question among users, as it requires substantial IT resources. While Cargowise offers an API integration guide, the process can be time-consuming, often leading to delayed adoption by sales teams looking for immediate value.
Cargowise for Freight Forwarding Companies
For freight forwarding companies, Cargowise delivers exceptional operational control, but the platform lacks specific features that sales teams require. The sales modules within Cargowise, though functional, aren’t optimized for lead generation or campaign management. The typical Cargowise tutorial and Cargowise training materials are tailored for operational staff, not for salespeople aiming to drive revenue.
Best Practices for Cargowise Implementation
Implementing Cargowise effectively requires a detailed Cargowise implementation plan. The platform is highly configurable, but that flexibility comes at a cost—time. Sales teams are often left waiting while IT and operational teams work through the setup. Best practices for Cargowise implementation suggest dedicating significant resources to ensure proper integration and long-term success, but this might be more suitable for companies with complex logistics needs, not those prioritizing rapid sales growth.
Maximizing Efficiency with Cargowise
Operationally, maximizing efficiency with Cargowise is possible when integrated correctly. However, in my experience, sales teams struggle with the platform’s steep learning curve and the need for specialized training. While Cargowise customer support is available, it often focuses on operational issues rather than sales-related challenges.
What is Revenue Vessel?
While Cargowise is focused on operational management, Revenue Vessel is built exclusively for logistics sales teams. The platform’s primary goal is to empower sales teams to generate leads quickly, build customized campaigns, and ultimately close more deals. As a CEO or Chief Revenue Officer, you know that driving sales revenue is the top priority. Revenue Vessel simplifies that process by providing clean, structured data from U.S. import records, cross-border transactions, and more.
Lead Generation and Data Quality
Unlike Cargowise, Revenue Vessel focuses on sales intelligence. The platform combines import data with contact information, allowing your sales team to create accurate, targeted lead lists across different modes of transport. Whether you’re looking for ocean, air, or cross-border importers, Revenue Vessel gives you the only source of U.S. import data with real-time updates. This is a game-changer for teams looking to react quickly to market changes.
Faster Sales Cycles and Strategic Campaigns
The logistics industry is fast-moving, and your sales team needs to be able to react just as quickly. While Cargowise for logistics excels in operations, Revenue Vessel gives you the agility to build strategic campaigns in minutes, not hours. Whether you’re responding to a new mandate or reacting to a competitor’s move, Revenue Vessel’s single search functionality allows you to narrow down your target audience by competitor, vertical, or region.
Simplifying Sales Workflows
One of the most frustrating challenges for sales teams using Cargowise is the number of systems they have to toggle between to manage prospects. Revenue Vessel consolidates your data into one easy-to-use platform, eliminating the need for multiple software contracts and systems. Customizing workflows in Revenue Vessel is simple, and the platform can integrate seamlessly into your sales process.
Built for Sellers, by Sellers
As someone who has spent two decades in logistics sales, I can say that there’s a significant difference between platforms built by sales professionals and those designed for operations. Revenue Vessel was built by logistics professionals who understand the sales process, which is why the platform is focused on shortening sales cycles and increasing efficiency. You won’t find this level of sales insight in Cargowise features, which are more geared toward operational tasks.
Cargowise Pricing
Cargowise pricing is reflective of its enterprise-level functionality. For large companies managing complex global operations, the investment may be justified. However, the platform’s complexity often leads to higher Cargowise training costs, and Cargowise alternatives might offer a more targeted solution for sales teams focused on revenue growth.
Revenue Vessel ROI
In contrast, Revenue Vessel provides a high ROI by focusing exclusively on what matters most to sales teams—generating leads and closing deals. With one software contract, your team can reduce overhead while dramatically improving efficiency. The faster onboarding time means that you can start seeing value from day one.
In the Cargowise vs. Revenue Vessel debate, the answer lies in your company’s priorities. If you’re looking to optimize operations and have the resources to manage a complex platform, Cargowise is a strong option. However, if your goal is to drive sales, generate leads, and increase revenue, Revenue Vessel is the clear winner. Built by sales professionals for sales professionals, Revenue Vessel delivers the data and tools your team needs to succeed in today’s competitive logistics landscape.
For companies focused on sales-driven growth, it’s time to consider Revenue Vessel as a key part of your strategy. Schedule a demo today and see how we can help your team close more deals, faster.
Revenue Vessel is a leading provider of import data solutions designed to enhance sales and identify new leads in the logistics industry. They offer a platform that enables businesses to launch strategic campaigns, streamline sales cycles, and utilize modern prospecting tools tailored for freight. What makes Revenue Vessel unique is its ability to simplify data integration and prospecting, making it easier for companies to harness the power of import data effectively.
